- Jesse J. If you treat them politely and respectfully - and if possible take it offline - then you might even find that you win them back. Using filters to block explicit content and having frank conversations are just a few ways you equip them with tools to deal with it. Unless you’re a political or religious organization (and even then, it’s advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. But take care - chances are, your audience has already seen it, and you reposting is only dumbing down the rest of your activity. 8. 3. What if you could save $100 (or more) on your SEO services today? Voicing personal opinions. 2. Some brands make the mistake of assuming that what’s valuable to them is also important to their audience, and they use their social platforms to broadcast, to “sell, sell, sell”, rather than considering what really matters to people they're trying to reach. Getting your content stolen can be a frustrating experience. Posting content that you think is interesting won’t necessarily draw the same appeal to your customer or visitor base. If 1 in 4 young adults regret some posts on social media, I expect it’s the same, or higher, for many older adults. On your personal social media account, you can post any time the mood strikes you. It is better to avoid posting (or even commenting) on these types of posts altogether. Duplicate content is bad. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. Posting bland images of your products. Although you want to maintain a consistent brand voice, it’s a mistake to post exactly the same content across all platforms. So, before posting a selfie, consider if you are OK with being seen like that in the office. Want to share a company announcement with your peers? 24 Big Mistakes You Should Avoid in Content Marketing Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix ). Instead, be sure to get your images from open-source websites, such as Creative Commons, and follow the instructions for crediting the source. If you prevent right click on your entire website, I'm leaving. Think about each of your social media accounts, and tailor your content to suit each one. Here’s a quick summary: Negative posts about customers or clients; Irrelevant viral content; Political or religious posts; Content that isn’t properly proofread or edited; Too much overtly promotional content; Content inconsistent with branding Vivian is an anthropologist lost in the world of digital marketing. Instead, sense-check your content for … Your motives may be good but you will unknowingly do something wrong. Website's Ranking, Traffic & Conversions? April 23, 2018. Drowning out your message with too many hashtags. 2. To fight low reach numbers, share it … 2) Consider content relevancy and trending topics. The same goes for quotes - inspirational quotes have their place, but when you don’t name the quote source, it looks sloppy. Would you like to try out this, How To Win Every Argument On Social Media – The…, The Complete Guide To Social Media Writing, Snapchat For Business: The Ultimate Guide For Marketers. The Internet is a public place, even when you think you are sharing privately. Here's the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. Instead, sense-check your content for neutrality before you publish it to your social feeds. 3. And because we don’t want to let you do that, in this post, we're going to outline nine content types which could be wrecking your social media - and losing you followers. Whatever your social media goals are, what matters is that you bring value to your audience. At the moment, we are referring to frequency, not content type. Draw in customers at the peak times we found above, or consider posting during the times with the most reliable engagement, from Monday through Thursday, 8 a.m.–8 p.m. To avoid the lowest engagement times, don’t schedule before 6 a.m. and after 10 p.m. every day. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Sometimes we can overreact and do things we'll later regret. After all, nobody wastes time on generic content … They speak to different demographics for one thing, and they each lend themselves to different content. In fact, you share 3-7 content a day. Or not at all. Listen to what your audience is already discussing, read what influencers are writing -then pitch your content to respond to these cues. Join 50,000+ fellow SEO marketers!Get SEOPressor latest insights straight to your inbox.Enter your email address below: SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking. Social Media Tracker from SEMrush is a tool that can help - it will analyze your (and your competitors’) audience preferences so that you can start delivering content they’ll enjoy: There’s a time and a place for voicing concerns about your clients or competitors - and it’s not on social media. Get social media news like this in your inbox daily. It gets worse with copyrighted images. But the short-term advantages outweigh the long-term drawbacks. Let’s jump right in. Make sure that the content you publish stays as close to these styles and themes as possible. The volume of content produced nowadays is so large, there is no way posting on just Facebook, Instagram, Medium and so on and so forth, will do the trick. I highly recommend that you give this tool a try!” It may be worth considering the 5-3-2 rule, which states that for every 10 posts you publish: Religion and politics are two subject areas that people feel very strongly about. Hashtags are super useful - they help to increase the visibility and shareability of your content across social media, they let you grow your audience, and they can open your content up to greater discussion. Navigate our advice hub to learn about the potential risks of inappropriate content and what practical tips you can take to give your child a safer online experience. Many others are leaving. Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you're bound to be either irrelevant or offensive to those who don’t share your views. There’s nothing wrong with sharing other people’s content - in fact, I’d advise that you actively do this. Digital Marketing; Social Media; Tags . She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows. Weekends are usually a poor time to post content as well since you’ll get minimal engagement unless you post between the small time frame of 12:00PM to 1:00AM . New Blog Posts: Link to a post you’ve just published so your readers can avoid regularly refreshing your blog. Helpful Content Excerpts: Tease your audience’s curiosity by sharing informative passages or statistics from your website copy or content. You should avoid thin content on your website. LinkedIn is usually more copy-heavy and formal, Instagram is mainly visual and informal, while Twitter is more suited to bite-sized tidbits and GIFs. Here are just a few reasons: 1. When you’re posting regularly to social media, it can be easy to get into bad habits, and brands often make the mistake of thinking that posting any (substandard) content is better than posting none at all. It’s all about three dumb mistakes to avoid when posting your next Instagram content. On the contrary, posting negative, irrelevant or clumsy content can damage your brand, and lose you valuable followers. Instead of using your social platforms to broadcast, try to use them to join conversations that are already happening. Your social media profiles, like your website, are your virtual shop windows. Click the “share” button on that content so that its source will automatically be included in your post. But so many brands copy content directly from other sources, without crediting them. Instead, plan your content in advance to make sure that what you post is relevant to your audience. B2C brands c… Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you're bound to be either irrelevant or offensive to those who don’t share your views. Professionals are consumers, too. Alternatively, post the content to your profile and include the social media handle of the source. Research shows that the most popular time to tweet is between noon and 1 p.m., while the least popular time is between 3 a.m. and 4 a.m. Best times to post on Twitter Best times: Wednesday and Friday at 9 a.m. When you’re drafting your content, make sure you proofread your copy before you publish. Even if you have roughly the same thing to say, make sure that your message fits with the style and tone of each platform. No, social media comments aren’t a ranking factor, but a post that generates a lot of comments (50 or more) signals to Google that users love it. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. There are plenty of articles online giving you all the scary reasons. Still, these days, most of us want to and do post online. No one enjoys it. And, Google is passionate about content that users like, read, share and comment on. 10 Tips To Avoid Posting Something You Might Regret. But many of you that write for the ERP/CRM Software Blogs also write for your own company blog sites. ...help you check your website and tell you exactly how to rank higher? You should not post exactly the same blog article on more than one site. Next time you see some content you’d like to share, use it as an opportunity to connect. Don’t use Google for e-mail, sign-ins, or anything else. Categories . Even if you are a religious or political organization, posting issues that can be controversial runs a big risk of turning people away. Use The New AI-Powered SEO Suite to achieve these: You can create SEO optimized content easily, You can focus on delivering audience-centric content, You can convince your readers to take action, You can discover untapped keyword opportunities, You can see competitor's winning keywords, You can skip the guesswork and get SEO guidance. That said, if you stuff your social content with reams of irrelevant hashtags, then you’ll risk making your post unreadable, and diluting the importance of the more relevant ones. In fact, depending on your content strategy and marketing goals, updating content for the sake of these two variables may actually trump a metrics-driven approach from time to time. Suhaib Mohammed August 9, 2019. To avoid losing any followers, let’s take a look at some content you should stop posting on social media. So tweeting during the lunch hour may provide … If you use an image in your content you’re not legally entitled to use, then you could come under some serious legal fire. Do not be the spokesperson for such content. Copyright © 2020 SEOPressor. Oh, and remember to avoid actually writing any identifying information in your actual content if you can help it. It goes without saying that all social networks are different. 4. 5. All Rights Reserved.Powered by Semantics BigData Analytics (SBDA). Just like any bad habit, it’s tempting: it keeps your accounts active, saves time, and makes it easy to share your content widely. Look no further! The team from Red Website Design share eight things to avoid posting on social media in this infographic. This is the only SEO suite you will ever need. Here are different types of post you should never put up on social media to avoid damaging your brand or losing followers. So your readers can avoid these five Common barriers to success of you. 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