We're claiming that our app will save you 2 hours every day on Facebook. How Do I Claim My Facebook Page Username & Vanity URL? “It sounds simple, but using brackets in your sentences has been proven countless times to draw attention, particularly in ad copy.”, “We’ll often use terms like “[last chance],” which creates urgency and helps drive more clicks.”, “Ask a question to build engagement among your audience,” says Jake McKenzie of Auto Accessories Garage. Then we list out a bunch of features & benefits you get by upgrading. You'll be glad you did! However, just throwing words with an image and slapping a link on it won’t get you … We bring the task down to earth by first targeting certain countries -- for example, "rich, English-speaking" countries: US, Canada, UK, Ireland, Australia, NZ. Don’t be shy with white space. Do ever struggle with creating Facebook ads that convert? Facebook Ad copy should be short, sweet, and—most importantly—relevant to the specific audience you’re targeting and ad … -- so when someone does Like your page, they stand a much higher chance of becoming a customer down the road. Some people would still click the ad & upgrade. Want to take the learning even further? So I've been playing with Facebook ads. You could be promoting a high-converting … ”, “Based on the location of the headline, it’s the perfect place to showcase special rates or discounts—or to prompt users to act or book now.”, Big Sea’s Autumn Sullivan recommends “breaking down a Facebook ad into its components—text, headline, description, image, CTA—and then defining the purpose of each component.”, “The text should address customers’ pain points and offer solutions. Our other respondents offered several more suggestions for optimizing Facebook ad headlines. Use these 21 tips (and example ads) to optimize the copy for your next Facebook ad campaign. Your Facebook ad copy doesn’t matter if … If you aren't interested in saving time on Facebook, then you won't click on the ad. It sounds aggressive, … I would start my ad out by saying, ‘Attention Raleigh!’ What this does is grab the attention of everyone who lives in that area.”, “These two strategies have generated the most customers for my clients.”. Most real estate available on Facebook ads … Then we target different demographics in those locations -- based on gender, age & interests. Lightbulb Media’s Lewis Kemp agrees: “Attention spans are at an all-time low. I see a lot of ads that are just way too vague in their copy. For an international company like Post Planner, identifying these targets can be a daunting task -- since so many Facebook users could be potential customers. If you can’t do this in two sentences, you probably need to reassess the USP of your product.”, James Pollard of The Advisor Coach actually recommends the opposite approach: “My go-to copywriting technique for writing great ads on Facebook is to use long copy written in a story format.”, “In almost every single test I’ve conducted, long copy has beaten short copy. I typically target women -- since they're the decision-makers when it comes to kid birthday parties. When it comes to selling online, it’s tempting to write like you’re on stage at a conference. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. Before getting into the tips, let's summarize the main types of Facebook ads: Each of these entail different layouts, imagery, etc. A slightly worse version of the copy would be: "Post Planner is easy to use.". Yes. We use ‘storyselling’ as a way to get our potential clients on the same page and make the story relatable to them.”, “Once we’ve told the first part of the story, we try to figure out how to get them to have their own ‘aha’ moment towards the end. Recommended dashboard: Want to draw comparisons between your most successful ad campaigns? Gaining legit “likes” on your Facebook page guarantees better customer interaction and brand visibility (Provided you are posting interesting and worthwhile content that has the ability to engage your Facebook … Individual phrases that are fine today might result in ad … Here's a great sidebar ad from AT&T with a clear CTA & the benefits: Everyone screws up this one at least once. For a local business, you'll want to do something similar -- you'll want to target by location first & then drill down by demographic. Show them exactly what you’re offering. We won’t spam, ever. Support & Digital Marketing. Check out a full guide on how to write an effective Facebook Ad that is irresistible to click. Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. It sounds simple, but you’d be amazed how many brands and agencies write multi-sentence captions and ad copy that doesn’t give consumers any direction.”. It’s the thing that catches attention and makes all the difference between whether prospects click—or don’t click—on your ad.”. 1. Mentioning positive reviews, including quotes from reviews, or mentioning specific users will put your ad over the top.”, “If you’ve done your targeting right, you already have the audience who’s interested in your product/service, and the reviews will make them click.”, Empty Desk Solutions’ Brittany Hardy has a special term for her ad copywriting approach: “storyselling.”, “Our go-to for ad copywriting is to tell a story. But things change -- and those times are gone. Wondering how to get your Facebook ads to work better? Jonathan Aufray of Growth Hackers recommends making your copy scannable. 96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. So which is better: short Facebook ads or long copy? But you can navigate those challenges when you understand Facebook’s perspective and write your copy accordingly. 9 Strategies for Writing Your Best Facebook Ads. Be direct in your copy & let people know exactly the value you're offering them. © 2011-2020 Post Planner, Inc. All Rights Reserved. “When in doubt, just tell them exactly what they need to do or know,” Sharlow says. Sure, maybe back in 2011 it was still possible for a fan page to "go viral" & accumulate a bunch of fans for free. The 3 must-have elements you need to create a successful Facebook ad. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and understand your audience.”. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Like many types of advertising, a Facebook ad is only as good as its copywriter. Facebook’s rules are always subject to change. Keep your copy short and to the point so that the video does the work.”, “If you don’t have a great piece of creative, focus on writing a strong headline and then backing it up with secondary copy.”, Cardswitcher’s Stephen Hart argues that the headline is “the most important copy element when it comes to a Facebook ad. Targeting your ad to every male in the United States is NOT targeting! I'd recommend you target your ads in a similar way if you want your ads to convert. These are places where you could probably do with shorter words and sentences.”, “Pay attention to any phrase or sentence that sounds awkward or feels like a tongue twister to say, and clean up these areas.”. Grab your copy of our free infographic below. It’s essential to make an impact on the feelings—not on the brain.”, And according to Jeff Rizzo of The Slumber Yard, “The word ‘exclusive’ has to be in your copy. A stunning visual. It’s the one thing users are going to see.   |  Dec 17, Marketing The headline of your Facebook ad isn’t necessarily the first copy that displays, so Cardinal Digital Marketing’s Alex Membrillo recommends considering the location of your copy on published ads to determine where to put certain pieces of information. Which Converts 1 that people face when running ads on Facebook how do I claim my page. Suggestions for writing compelling Facebook ad headlines tips are intended to take of! 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